Plausible Analytics is a privacy-first analytics service that we use to measure aggregate site usage: how many people visit, which pages they read, where they come from, and how the site performs. We chose Plausible specifically because it does not need cookies to do its job.
Plausible identifies repeat visits without tracking individual users. It does this by hashing your IP address together with the User-Agent string and a daily-rotating salt. The result is a short anonymous identifier that lasts for the day. After 24 hours that identifier expires and cannot be reconstructed. Your raw IP is never stored, never logged, and never sent to any third party. No personal data leaves your browser in a form that can identify you.
The data Plausible collects is aggregate only: page views, referrer domain, country (derived from IP, then discarded), browser family, operating system family, and device type (mobile / tablet / desktop). It does not record city-level location, does not fingerprint your hardware, and does not follow you across other websites. It cannot be combined with personal data because there is no personal data to combine.
Plausible data is stored on servers in the European Union. Plausible Analytics BV is a GDPR data processor for the Platform. We have signed a Data Processing Agreement with Plausible that limits how the data may be used and requires deletion on request. You can request that your country-level visit data be excluded from our analytics at any time by emailing dpa@gounarealty.com — we will configure an exclusion within seven days.
The only piece of state Plausible leaves in your browser is a single localStorage entry called "plausible_ignore". This flag opts you out of being counted in Plausible's aggregate metrics on this device. It contains no personal data and is never sent to any server. You can also opt out via your browser's Do-Not-Track signal — see section 8.